Wednesday, August 15, 2007

Digital Signage: You have to fit in fun sometimes..

Yes, I'm behind on my blog posts. Yes, I know I've neglected it. To those that have visited over last few weeks looking for an update to my promised experience article, I apologize. But it is still coming!!! For now I'll post some quick thoughts on a recent project we did at Captive Indoor Media that has direct correlation to experience although when we did it I had no intention to wrap it into the direction of my blog but here goes....

In my humble opinion, experience is something that extends beyond what your customer feels when he/she walks into your branch or store. If your employees haven't adopted your vision for the experience, you may as well pack it in. Experience starts internally!

At Captive Indoor Media, I am not only consumed with our product offering but how my employees feel about working here and then consequently how that feeling extends to our customer base. Hopefully it is positive on both fronts. It takes work to achieve this.

I've had the good fortune to work for both good companies and bad over my professional life. When I reflect back, I can see how my experience with each employer affected my interaction with customers and I try to use that to my advantage as I run my business today. The one thing that seems to strike me as most relevant when I reflect on past positions is the fact that when my mood was positive towards my employer, my customers attitude was more likely to be positive towards me. They were more likely to forgive not only my personal mistakes but that of the company I worked for and that makes life easier.

With that in mind, we did a really fun creative team building exercise in the office over the last couple of weeks. Follow the link listed below to see it in action. We filmed the entire thing and then sped it up by 4000% so it only takes 3 minutes to watch. I'd like to tell you more but the link is all you need to see what we did.

Yes, I promise I'll finish the experience article although I hope you will agree that this is a decent start although a bit off the initial path.

Enjoy!

http://www.youtube.com/watch?v=tQUvUVVBD08
Hyper Smash