Monday, August 30, 2010

THE RESULTS ARE IN, CUSTOMERS ARE HAPPY WITH CAPTIVE

In late July, Captive conducted a comprehensive customer survey that measured the company’s performance in areas such as content selection and quality, technical support, ease-of-use, and installation quality. The survey went out to several hundred customers of Captive Indoor Media, and they were given one week to respond.


A few key findings from the survey include:


  • Overall Ease-of-Use: 90.5% Good or Excellent

  • Technical Support: 94.3% Good or Excellent

  • Content Quality: 92.5% Good or Excellent


Other Highlights

  • 76.1% of customers indicated that they spend less than 5 hours per month managing the system

  • 96.2% of customers indicated that they would be likely or certain to use Captive in the future



In total, the survey responses validated the quality of Captive’s software, content, and service. In addition, it provided insights that will enable Captive to continue strive for excellence in all areas of its business.


Digital Signage- What screen is right for you?

There was a great article in Digital Signage Magazine this month entitled "Flat Panel Displays: The Evolution Continues". The article does a fantastic job describing some of the leaps the technology has taken the last couple of years. It also outlines the diffences between Commercial grade panels and Consumer grade. To read the whole article, follow this link.

Thursday, August 26, 2010

Connecting with Customers

The Captive team routinely spends time at customer sites to listen to feedback and fully understand their specific Digital Merchandising and Marketing objectives. After all, those objectives are the driving force behind the future product and service enhancements at Captive.

Following several recent visits with customers in Michigan, Massachusetts, Kentucky, and Georgia, we wanted to share some key insights and best practices gained from our experiences.



Screen Placement
– Never underestimate the importance of good screen placement. Great messaging and content can easily be wasted if nobody sees it. Always consider traffic flow, viewing distance, screen size, and the overall interior design.

Content Selection – Choosing compelling content that resonates with your target audience is critical to success. Getting someone’s attention is one thing, but keeping it in a way that inspires action is a whole different challenge.

Content Scheduling – One of the most powerful attributes of Digital Merchandising is its ability to more precisely target your marketing messages. When utilized to its fullest potential, Users can place very specific messaging in front of targeted customer segments.

Hyper Smash